Most Web Access is now from Mobile Devices
If your web site is not mobile friendly, your competitors are getting YOUR business.
According to SmartInsights.com, mobile devices have overtaken desktop devices for people using the world wide web.
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May
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